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35 book-related Instagram accounts every author should follow

Instagram is the social media platform du jour for book publishers and for good reason. With more than 800 million users, ads that include call-to-action buttons, and account analytics, it offers tremendous marketing appeal for brands. (And authors are brands.) From a marketing standpoint, the platform is best-suited to authors targeting a younger demographic – 59 percent of its users are under 30. Even so, all authors can use Instagram to stay connected to what publishers and readers are talking about. To help you see Instagram’s potential and study how some of the most influential “bookstagrammers” are using the site, I’ve polled a few authors and book publicists for their favorite book-related Instagram accounts.

I recommended some publishing industry instagram accounts to follow for BuildBookBuzz.com on behalf of Smith Publicity.

instagram tips
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The Books We Think Rory Gilmore Should Name Check In The Upcoming Gilmore Girls Netflix Reboot

We have a lot of questions about the Gilmore Girls revival on Netflix. The biggest question mark may be a tie between the Lorelai’s career trajectories and their love lives. But let’s be real....
writing Gilmore Girls gilmoregirls Rory Gilmore rorygilmore reading books nowreading now reading currently reading currentlyreading whattoread
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